The Soft Cloth Story


Where luxury, comfort, and versatility seamlessly intertwine to redefine men's fashion.


Our Story:
Soft Cloth emerged from a vision to create a wardrobe that transcends occasions without compromising comfort. Our journey began with a commitment to crafting clothing suited for every moment of a man's life. Based in Los Angeles, Soft Cloth has evolved into a symbol of accessible luxury, offering a range that suits the boardroom, a casual outing, or a night out.

Our Philosophy:
We believe that true style is timeless and should never come at the cost of comfort. Soft Cloth stands for effortless elegance – clothing that looks as good as it feels. Our designs are a testament to the idea that one shouldn't have to choose between a great fit and all-day comfort.

Our Collections:
From impeccably tailored suits and sportcoats to versatile trousers, and from luxury shirting to casual jackets and bottoms, Soft Cloth offers a comprehensive wardrobe for the modern man. Our pieces are designed to carry you with ease and style – whether it's a high-stakes meeting or a relaxed weekend getaway.

Innovative Fabrications:
Innovation is at the heart of our fabric selection. We explore the world for materials that offer unparalleled comfort and longevity. Our innovative fabrications ensure that each garment is not just a piece of clothing but a testament to quality and craftsmanship.

Focus on Fit:
At Soft Cloth, we are obsessed with fit. Our garments are designed to offer modern fits that respect classic menswear principles, ensuring a look that is both contemporary and timeless. We understand that a great fit is key to looking and feeling your best.

Accessible Luxury:
We believe luxury should be within reach. Our mission is to offer premium quality at accessible price points, ensuring that every man can experience the comfort and confidence that comes with wearing Soft Cloth.

For Every Occasion:
Our range is thoughtfully curated to cater to all occasions. Whether you're dressing for a formal event, a business meeting, or a casual evening, Soft Cloth has everything you need to make an impression.

Join the Soft Cloth Experience:
Discover the perfect blend of style, comfort, and versatility with Soft Cloth. We invite you to explore our collection and find your perfect fit for every occasion.